Arabella has developed her knowledge of firm strategy in Italy, United States of America, South America and Great Britain. Attention paid to details, to Nature, to people and the exaltation of quality through the use of the best process technologies are the ways in whchi Ari manifests her passion for olive trees. Her drive to leverage the unique traits of the farms’ resources and competences, using variety and unity as keys to obatain a dynamic competitive advantage in a demanding and evolving market, are core to the farms’ positioning and development strategies.